Host James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head of Cruise at Mail Metro Media, to unpack what’s driving this shift and why cruise is becoming an increasingly important growth area for publishers.
The conversation looks at how storytelling is helping to reposition the category, with a focus on Mail Metro Media’s Ship Shape series, and why putting entertainment and editorial thinking first is key to building trust with audiences.
We also explore what “good” publisher storytelling looks like in practice, how success is measured when the goal is changing perceptions rather than driving immediate conversion, and why video is playing a growing role alongside audio in content strategies.