{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Unified CTV: Is media fragmentation a thing of the past?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1761575155723-acff485f-36b7-4b1f-a212-1a2f0d29e22f.jpeg?height=200","description":"

In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV.


Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'.


Together, they explore how Connected TV has transformed viewing habits, what “Unified CTV” means for advertisers navigating fragmented platforms, and how smarter planning can reduce wasted impressions and reach real audiences.


It’s a must-listen for marketers looking to make sense of the evolving TV+ landscape and discover how brands can build truly connected campaigns.


Listen, comment, and subscribe, and head over to the IAB UK YouTube channel to watch this episode in full.


Read the Brainlabs and YouTube whitepaper here: https://www.brainlabsdigital.com/future-of-ctv-advertising/


Sources:

https://www.bbc.co.uk/news/business-52376022

https://www.endersanalysis.com/reports/viewing-trends-2024-broadcasters-decline-slows

https://digiday.com/future-of-tv/future-of-tv-briefing-ctv-advertisers-fail-to-reach-80-of-households/

","author_name":"IAB UK"}