{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/68f7d8548125b849f83674ea?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creator Insights: YouTube at the Epicentre of Culture","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1761072864128-cebc4963-f405-4b7e-9951-5f3ff1e1dd70.jpeg?height=200","description":"<p>This week on The IAB UK Podcast, James kicks off a special two-part miniseries in partnership with YouTube. In Episode 1, he’s joined by Roya Zeitoune, YouTube’s Head of Culture &amp; Trends for EMEA, to explore how YouTube went from a simple clip of “Me at the zoo” to becoming a global cultural phenomenon.</p><p><br></p><p>They unpack how creators have reshaped entertainment, music and sport; discuss what brands can learn from authentic creator collaborations; and explore the latest YouTube tools helping marketers stay culturally connected</p><p><br></p><p>Twenty years on, YouTube sits at the epicentre of culture and the lessons for brands have never been clearer.</p><p><br></p><p>Listen, comment, and subscribe to make sure you don't miss Episode 2 of this IAB UK Podcast x YouTube miniseries.</p><p>__</p><p><strong>Sources:&nbsp;</strong></p><ol><li><a href=\"https://www.guinnessworldrecords.com/world-records/107048-first-video-to-receive-one-billion-views\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.guinnessworldrecords.com/world-records/107048-first-video-to-receive-one-billion-views</a></li><li><a href=\"https://www.searchenginejournal.com/seo/meet-search-engines/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.searchenginejournal.com/seo/meet-search-engines/</a></li><li><a href=\"https://www.youtube.com/trends/report/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/trends/report/</a></li><li>According to a survey conducted by Kantar, 78% of surveyed viewers in the United Kingdom agree that YouTube has the most trusted creators and 78% agree that YouTube has the most trusted creator content, outperforming the average of other online platforms (60%), which includes Facebook, Instagram, TikTok, and Snapchat.</li><li>Google/Kantar, Future of Video, n=1006 YouTube viewers, n=2180 weekly video viewers 18-64 (UK), fielded from (3/13/25-4/7/25). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.</li><li><a href=\"https://bangeri.com/2025/01/28/the-science-behind-gen-zs-love-for-engaging-brand-communities/\" rel=\"noopener noreferrer\" target=\"_blank\">https://bangeri.com/2025/01/28/the-science-behind-gen-zs-love-for-engaging-brand-communities</a></li><li>According to a survey conducted by Kantar, 78% of surveyed viewers in the United Kingdom agree that YouTube has the most trusted creators and 78% agree that YouTube has the most trusted creator content, outperforming the average of other online platforms (60%), which includes Facebook, Instagram, TikTok, and Snapchat. Google/Kantar, Future of Video, n=1006 YouTube viewers, n=2180 weekly video viewers 18-64 (UK), fielded from (3/13/25-4/7/25). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.</li><li><a href=\"https://content-na1.emarketer.com/podcast-listeners-pick-youtube-over-spotify-netflix\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.edisonresearch.com/youtube-is-the-preferred-podcast-listening-service/</a></li><li><a href=\"https://www.buzzsprout.com/blog/podcast-statistics\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.buzzsprout.com/blog/podcast-statistics</a></li></ol><p><br></p>","author_name":"IAB UK"}