{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/68dae057597bc7d53f1e9621?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Retail and Entertainment: The Next Era of Retail Media","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1759175015552-df836428-cd0a-4385-9608-18e3a2f6db27.jpeg?height=200","description":"<p>In this special live episode of the IAB UK Podcast, we bring you into the room at The Last Thursday Club, our monthly networking event, where the focus was <em>Retail and Entertainment: The Next Era of Retail Media</em>.</p><p><br></p><p>Live from IAB HQ in Covent Garden, our Retail Media Lead, <strong>Liv McCullagh</strong>, was joined by <strong>Paul Hackwell</strong> (Amazon Ads UK), <strong>Farah Souhail</strong> (TikTok) and <strong>Ash White</strong> (dentsu) for a lively panel discussion exploring how retail media is evolving from being performance-driven to becoming richer, more engaging, and often more entertaining.</p><p><br></p><p>From shifting consumer behaviour and personalisation to brand engagement, measurement and the future of live shopping, this conversation covers it all.</p><p><br></p><p>Sign up for future Last Thursday Clubs at <a href=\"www.iabuk.com/events\" rel=\"noopener noreferrer\" target=\"_blank\">iabuk.com/events</a></p>","author_name":"IAB UK"}