{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/67d15f19d219b38abbcb11c6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The omnichannel advantage","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1742903942317-fe97e3e1-1a82-49e6-a50d-9a4a29d6a8b2.jpeg?height=200","description":"<p>In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research &amp; Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest research on omnichannel campaigns.</p><p><br></p><p>From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today’s fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.</p><p><br></p><p>Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising</p>","author_name":"IAB UK"}