{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/672219d09d32b8a1932230ba?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why We Watch, in partnership with Google","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1730288033953-cb58dd84-b6d1-4200-9dc7-d6ca4e5f4c7a.jpeg?height=200","description":"<p>Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.</p><p><br></p><p>In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research &amp; Insights Manager at Google and Morgan Burgess, Associate director at MTM, to dive into into the latest insights from the Why We Watch report.</p><p><br></p><p>The report explores the changing relationship between viewers and online video content and reveals how the diversification of content and the explosion of user-generated content have reshaped viewers' standards of quality and engagement.</p><p><br></p><p>More on Why We Watch here: https://blog.youtube/culture-and-trends/how-viewers-define-content-quality-2024/</p>","author_name":"IAB UK"}