{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/65d36aac6248a30017a8c3a6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The AR Advantage, with Make My Day's Will Scougal","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1708438586556-b6217bb8090f7065515158e704d54d39.jpeg?height=200","description":"<p>Join James as he chats with Will Scougal, Founder &amp; Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable.</p><p><br></p><p>Learn more about Make My Day at: https://www.makemyday.tech/</p><p><br></p><p>Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-iab-uks-first-ar-roundtable</p><p><br></p><p>Tickets for Engage 2024 can be found here: https://www.iabuk.com/events-training/engage-2024</p><p><br></p><p>IAB UK members can submit to speak at Engage by Monday 18 March: https://www.iabuk.com/news-article/engage-2024-speaker-submissions-now-open</p>","author_name":"IAB UK"}