{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/649d4618ab8b530011582b54?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Thinking Outside the Box with AMA","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1688028633215-760aca1ac847960f45b3507a7066459b.jpeg?height=200","description":"<p>In this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways.</p><p>Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast that is playing.</p><p><br></p>","author_name":"IAB UK"}