{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/61673343dadea70014c0a894?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Value of Targeted Advertising in Europe, with Dr Daniel Knapp","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1630919591091-cc7d2bdd406024ab28874a4f60ff1522.jpeg?height=200","description":"<p>In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, <em>The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, </em>in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising.</p><p><br></p><p>In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy,&nbsp;Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.</p><p><br></p><p>Download the paper and get more information <a href=\"https://iabeurope.eu/knowledge-hub/the-wider-socio-economic-and-cultural-value-of-targeted-advertising-in-europe/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.</p><p><br></p>","author_name":"IAB UK"}