Audio producer Chris Gates shares lessons from decades spent crafting commercials, from the days of tape and physical carts through to today's digital production.
Chris talks about why great production starts before you hit record, how mic placement and real environments can transform a commercial, and why producers should always have a clear picture of what they want the listener to hear.
He also shares practical advice for young producers, the value of breaking the rules, the tools he relies on, and the Beyond Blue commercial that remains one of the pieces he's most proud of.
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