Award-winning copywriter and voiceover Tam Heinjus believes the best radio commercials have one thing in common: they put the listener first.
In this episode of the Audio Academy, Tam shares the lessons she's learnt from more than two decades in commercial radio, from hearing the ad that inspired her to join the industry through to creating award-winning campaigns that rely on the power of theatre of the mind.
Along the way, she explains why silence can be one of the most effective creative tools, how to avoid falling into the trap of \"ad speak\", and why rewriting is where great copy really comes to life.
Whether you're writing commercials, recording voiceovers or looking to sharpen your creative thinking, this conversation is packed with practical advice on crafting audio that sounds more natural, connects with listeners and leaves a lasting impression.
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