Meet Sarsha Braim, Commercial Partnerships Manager, Asia Pacific at Inverleigh, a sports media company that produces and distributes content for partners like FIBA, the All Blacks and Super Netball. She sells that content to TV broadcasters across Asia, and was recently at MIPCOM in Cannes, alongside studios like Paramount and Disney.
Sarsha grew up between Melbourne, India and Shanghai, and studied sport business at Deakin. Along the way she did a commercial partnerships internship at Golf Australia, choosing it over the local footy club to broaden her skills, and picked up paid admin and events work at the Mornington Frankston Table Tennis Association. After uni, she applied for jobs in sport while waitressing, and heard nothing back.
So she joined the SportsGrad Method with about 10 LinkedIn connections. On Reuben's advice, she picked a sport she loved and started an ice hockey content series, connecting with everyone who engaged within 24 hours. One of them was a co-founder of Inverleigh, who passed her name on. The offer arrived by email in the middle of a waitressing shift, 55 days after she joined. She started in channel operations and moved into commercial partnerships when a role opened up.
Lots to look out for in this episode, including why she almost didn't post because she wasn't "some big CEO", how a niche sport helped her stand out, the 24-hour rule that got her noticed, and what she said in her first interview that her boss remembered when a commercial role opened up.
We cover:
00:00 – Coming up
01:56 – Where a job in sports media can take you
17:26 – Why applying alone might not be enough
20:09 – How to post on LinkedIn when you're not some big CEO
22:18 – What to post when you don't know which job you want
25:10 – The 24-hour rule for turning likes into contacts
30:10 – What it feels like when the offer finally lands
33:19 – Why you should put your hand up for anything
37:43 – Why you should say what you want in your first interview
41:38 – The jobs in sports media most people don't know exist
If you liked this ep, give these a go next:
#314: How Kiri Madhani pivoted into Commercial Partnerships at DAZN
The Method: What To Post On LinkedIn When You Think You've Got Nothing
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Thanks for listening, much love!
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