{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"#354: How building Kanga TV led to a PR & Comms job in sport, with Marnie Cohen (TGI Sport)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6113e9448b49032b5016f7e7/1779411638459-6cedc4d3-0af9-4f9c-9d17-545087c0e39f.jpeg?height=200","description":"

Meet Marnie Cohen, Senior Account Manager - Communications at TGI Sport, one of Australia's leading sports PR and communications agencies.


Before landing her first official paid role in sport, Marnie spent seven and a half years building a career in fashion and lifestyle, working at boutique agencies, all while quietly laying the groundwork for the career she'd always dreamed of. Along the way, she earned a nomination for the Quill Award for the Student Journalist of the Year, won the Robert McDonald Journalism and International Relations Prize at Deakin University, and completed a cadetship at The Daily Telegraph in Sydney.


When she eventually quit her PR job without a plan, rather than rushing back into full-time work, Marnie made a deliberate decision to step back. She took a part-time receptionist role and used every spare moment to build Kanga TV, a North Melbourne fan YouTube channel that she grew from a standing start into the very thing that helped her land her role at TGI Sport.


For anyone wondering if your background outside sport translates and if the switch to sport is even possible, Marnie's story is proof that your transferable skills matter more than you think. 


Tune in to this week’s episode to hear exactly how Marnie did it!


We cover:


(03:32) - Interview begins


(04:30) - Quick Fire Questions


(11:28) - How Marnie started creating content for North Melbourne


(14:05) - Who helped inspire Marnie along her way in journalism


(16:02) - The story of how Kanga TV was born


(26:26) - How Marnie balances Kanga TV and her role at TGI Sport


(33:09) - Various roles that shaped Marnie's career journey


(48:51) - How Marnie landed her current role at TGI Sport


(51:14) - How Marnie demonstrated her transferable skills


(55:31) - What does Marnie's role look like week-to-week


(59:23) - Projects that Marnie has overseen in her role


(01:02:15) - Marnie's involvement in the Carlton Draught launch


(01:04:19) - Benefits of working in sport agencies


(01:06:02) - Challenges faced while breaking into sport


(01:09:54) - Impact of mentors on Marnie's Journey


(01:13:15) - How to land a job in PR & Comms in the next 30 days


(01:14:18) - Biggest pinch me moment working in sport


(01:17:42) - What life would look like if Marnie didn't pursue a career in sport


(01:18:55) - What would your strategy be to help get people to either attend or watch the upcoming 2026 Golf Australian Open


(01:21:40) - Marnie's question for next guest


If you liked this ep, give these a go next:


#233: How to be the Chief Media Officer at Formula E with Aarti Dabas


#268: From PR agency to Head of Marketing & Comms at Sail GP, with Olivia Hogan


#347: Sport Marketing & Communications - How to work in AFL, NBA and Seven Sport with Anthony Alsop


Want a job in sport? Click here.


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Thanks for listening, much love!

","author_name":"SportsGrad"}