{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1790620071056-89b28d0a-46c6-4a56-a814-12bae8db33e8.jpeg?height=200","description":"

This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He discusses their journey from viral YouTube videos to building an evergreen passive income model, navigating revenue streams across Pandora, Spotify, and YouTube, the intricacies of sheet music publishing, catalog acquisition offers, and why creating utility-based music enabled the creative freedom to pursue personal projects.


Follow Patrick Laird:

https://www.patricklaird.com/

https://www.instagram.com/brooklynduo/


Check out Ari’s Take:

https://aristake.com


03:55 - Brooklyn Duo’s Origins & Moving Beyond Classical

07:16 - Early Viral Success & Going Full Time

12:50 - Monetization: Pandora, YouTube, and SoundExchange

22:20 - Sheet Music Licensing & Publishing via Musicnotes

30:20 - Arranging Process & Delegation Between Patrick & Marnie

38:50 - Strategic Pivot to High Production Location Videos

52:45 - Building an Evergreen "Utility" Model for Streaming

58:30 - Retaining Masters & Rejecting Catalog Buyouts

01:10:20 - What It Means to "Make It" in the New Music Business


Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

","author_name":"Ari's Take"}