{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6b22dabf-b9be-45c2-bddb-1483c14ab221/6a1f9f43570c4c93abf52cfa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Has SoundCloud Cracked Superfandom and AI Music?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1780456576587-08010bc3-7656-42fc-9ffa-41bf37e92182.jpeg?height=200","description":"<p>This week on the New Music Business podcast, Ari sits down with Eliah Seton, CEO of SoundCloud. Eliah breaks down how SoundCloud is evolving beyond streaming into a creator-first platform focused on fan relationships, monetization, and artist discovery.</p><p>Why “streaming is not enough” for artists, how fan-powered royalties work, the future of direct-to-fan monetization, and why creator tools are becoming more important in the AI era. Eliah also explains SoundCloud’s approach to generative AI music, ethically trained AI models, and why the platform refuses to monetize fully AI-generated songs.</p><p><br></p><p>Follow Eliah Seton and SoundCloud:</p><p>Instagram: https://www.instagram.com/eliahseton/</p><p>https://soundcloud.com/</p><p><br></p><p>Check out Ari’s Take:</p><p><a href=\"https://aristake.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://aristake.com</a></p><p><br></p><p>08:27 - Eliah Seton on the Future of SoundCloud</p><p>13:41 - Why “Streaming Is Not Enough” for Artists</p><p>18:15 - Fan Monetization, Merch, and Direct-to-Artist Revenue</p><p>22:03 - How SoundCloud Helps Artists Get Heard and Build Fans</p><p>27:14 - Creator Subscriptions and Fan-Powered Features</p><p>31:24 - Wallets, Tipping, and the Future of Fan Transactions</p><p>36:01 - AI Tools for Music Creation and Artist Discovery</p><p>40:48 - SoundCloud’s Approach to Ethically Trained AI</p><p>47:17 - AI Music, Royalties, and Streaming Economics</p><p>52:08 - The Future of Human Artistry in the AI Era</p><p><br></p><p>Edited and mixed by Ruben Zarate</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p><p><br></p><p>Order the THIRD EDITION of How to Make It in the New Music Business: <a href=\"https://book.aristake.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://book.aristake.com</a></p><p><br></p>","author_name":"Ari's Take"}