{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6b22dabf-b9be-45c2-bddb-1483c14ab221/6a0cbb43b23d275dceb3b00f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1779218993062-c77ebe27-02ef-4790-bcc4-7bba88bc0007.jpeg?height=200","description":"<p>This week on the New Music Business podcast, Ari sits down with Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours around the world.&nbsp;Known for his signature red hat, Red Leather first started his career by busking on Hollywood Boulevard before exploding online with viral covers and original songs like “The Only Time It Rains in Hollywood.”&nbsp;</p><p><br></p><p>In this episode, Red Leather breaks down how he used social media to grow his audience from scratch, why he posted 5 videos a day for 100 straight days, how smashing guitars outside Capitol Records landed him a record deal (that he turned down), and why ticket sales matter more than streams or viral moments.&nbsp;He also opens up about sobriety, surviving addiction, touring independently, and eventually partnering with Empire after years of doing everything DIY.</p><p><br></p><p>Follow Red Leather:</p><p>Instagram:<a href=\"https://www.instagram.com/redleathermusic\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.instagram.com/redleather/</a></p><p>TikTok:<a href=\"https://www.tiktok.com/@redleathermusic\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.tiktok.com/@redleather</a></p><p><br></p><p>Check out Ari’s Take:</p><p><a href=\"https://aristake.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://aristake.com</a></p><p>00:04:02 - Intro</p><p>00:04:36 - The Origin of Red Leather</p><p>00:06:39 - Sobriety, Addiction &amp; Artistic Vulnerability</p><p>00:10:11 - Posting 5 Videos a Day for 100 Days</p><p>00:14:11 - The Viral TikTok That Changed Everything</p><p>00:20:00 - Smashing Guitars Outside Capitol Records</p><p>00:25:12 - Why He Turned Down Major Label Deals</p><p>00:33:28 - Booking Tours Through Instagram DMs</p><p>00:47:23 - Virality vs Real Fans &amp; Ticket Sales</p><p>01:01:58 - What “Making It” Means Today</p><p><br></p><p>Edited and mixed by Ruben Zarate</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p><p><br></p><p>Order the THIRD EDITION of How to Make It in the New Music Business:<a href=\"https://book.aristake.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://book.aristake.com</a></p>","author_name":"Ari's Take"}