{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6b22dabf-b9be-45c2-bddb-1483c14ab221/68e04b30a8d2b91cd44d96b8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"​This Music Publicist Has Upended the Entire PR Model","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1759529609314-836edf79-8762-4d21-b1bd-7cc133715c6e.jpeg?height=200","description":"<p>Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)</p><p><br></p><p>Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com</p><p><br></p><p>This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.</p><p><br></p><p>05:52 Welcome / background</p><p>10:20 PR model ten years ago, shifting from publications to playlists</p><p>15:55 What PR is and what a publicist does</p><p>25:21 Evolution of press rates and artist feedback</p><p>31:24 Relationship with fashion and music publication Lady Gun</p><p>41:58 Pay-to-play PR model</p><p>47:03 What is the point of music press right now?</p><p>53:21 Purple Bite’s business model</p><p>01:05:03 How Purple Bite guarantees placements</p><p>01:09:50 What it means to make it in the New Music Business</p><p><br></p><p>Subscribe to The New Music Business: https://aristake.com/nmb</p><p>Watch more discussions like this: https://bit.ly/3LavMpa</p><p><br></p><p>Connect with Ari’s Take:</p><p><br></p><p>Website: https://aristake.com</p><p>Instagram: https://instagram.com/aristake_</p><p>TikTok: https://tiktok.com/@aris.take</p><p>Twitter: https://twitter.com/ArisTake</p><p>YouTube: https://youtube.com/user/aristake1</p><p><br></p><p>Connect with Ari Herstand:</p><p><br></p><p>Website: https://ariherstand.com</p><p>Instagram: https://instagram.com/ariherstand</p><p>Twitter: https://twitter.com/ariherstand</p><p>YouTube: https://youtube.com/ariherstand</p><p><br></p><p>Connect with Mikel Corrente:</p><p><br></p><p>Website: http://purplebite.com</p><p>Instagram: https://instagram.com/mikelcorrente</p><p>TikTok: https://.tiktok.com/@mikelcorrente</p><p>Twitter: https://twitter.com/MikelCorrente</p><p><br></p><p>Edited and mixed by Maxton Hunter</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p><p><br></p><p>#MusicPR #MusicPress #MusicMarketing</p>","author_name":"Ari's Take"}