{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6b22dabf-b9be-45c2-bddb-1483c14ab221/67870f07c1c1ddd57c4fb6b2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How YouTube Works for Music","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1736903356739-88558adc-4a1e-4a05-8adc-784013dbfe59.jpeg?height=200","description":"<p>This week Ari sits down with George Karalexis &amp; Donna Budica, the co-founders and CEO/COO (respectively) of TEN2 Media, a content distribution and marketing company that helps artists and labels maximize revenue and growth on YouTube. TEN2 Media partners with Warner Music Group, UnitedMasters, Travis Barker, Benson Boone, Brent Faiyaz, and more. They specialize in marketing, monetization, and collection on the YouTube platform, all of which you’ll hear about in this episode.&nbsp;</p><p><br></p><p>This entire episode is dedicated to YouTube for music—artists and labels in particular. Donna and George share stats about how listeners interact with YouTube, how people discover new music on the platform, and what it means that YouTube is the #1 music discovery platform right now. They break down the components of YouTube monetization and do a deep dive into companies that help artists manage their YouTube channels and revenue. If you’re wondering how to up your YouTube game, the most effective ways to use YouTube these days, and all the various tools that exist on the platform (shorts, music videos, vlog content, lyric videos, playlists, storytelling, UGC [user-generated content], etc.), this is the episode for you.</p><p><br></p><p><a href=\"https://www.ten2.media/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.ten2.media/</a></p><p><br></p><p>Kristin Robinson Billboard Article: <a href=\"https://www.billboard.com/pro/youtube-fraud-royalties-scam-irs-latin-chenel-yenddi-mediamuv-adrev/\" rel=\"noopener noreferrer\" target=\"_blank\">How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It</a></p><p><br></p><p>Chapters</p><p><br></p><p>00:00 The Evolution of YouTube in Music</p><p>03:13 Understanding YouTube's Unique Role</p><p>06:02 Strategies for Artists on YouTube</p><p>08:49 The Power of YouTube Analytics</p><p>12:07 Monetization Mechanics on YouTube</p><p>15:00 Navigating YouTube's Revenue Streams</p><p>37:12 Understanding YouTube's Viewer Demographics</p><p>40:09 The Evolution of Cover Videos and UGC</p><p>42:55 The Long Game: YouTube vs. TikTok</p><p>43:51 Strategies for Emerging Artists</p><p>48:03 Navigating YouTube's Complex Revenue System</p><p>56:13 The Future of Distribution for Indie Artists</p><p>01:01:25 Filling the Void for Emerging Artists</p><p>01:09:01 When to Start Taking YouTube Seriously</p><p>01:12:07 Defining Success in the New Music Business</p><p><br></p><p>Edited and mixed by Ari Davids</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p><p><br></p><p>Order the THIRD EDITION of How to Make It in the New Music Business: <a href=\"https://book.aristake.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://book.aristake.com</a></p>","author_name":"Ari's Take"}