{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6b22dabf-b9be-45c2-bddb-1483c14ab221/62e08ea94ead3c001266ac33?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How a Major Label Markets an Artist Without TikTok","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1658881962129-d023a64bf3879fd4409819d9cfec6fc2.jpeg?height=200","description":"<p>Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.</p><p><br></p><p>01:28 Alex’s creative journey</p><p>10:07 Working as Digital Marketing Director at Atlantic Records</p><p>12:33 Blog coverage: publicity vs. digital marketing</p><p>17:11 RCA Records and Joint Venture deals</p><p>26:11 Artists’ relationship with social media</p><p>50:31 Breaking down the marketing budget</p><p>53:44 Relationship between the artist team and the label</p><p>1:04:00 Final question</p><p><br></p><p>Subscribe to The New Music Business: https://aristake.com/nmb</p><p>Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com</p><p>Watch more discussions like this: https://bit.ly/3LavMpa</p><p><br></p><p>Connect with Ari’s Take:</p><p><br></p><p>Website: https://aristake.com</p><p>Academy: https://aristakeacademy.com</p><p>Instagram: https://www.instagram.com/aristake_</p><p>TikTok: https://www.tiktok.com/@aris.take</p><p>Twitter: https://twitter.com/ArisTake</p><p>YouTube: https://www.youtube.com/user/aristake1</p><p><br></p><p>Connect with Ari Herstand:</p><p><br></p><p>Website: https://ariherstand.com</p><p>Instagram: https://instagram.com/ariherstand</p><p>Twitter: https://twitter.com/ariherstand</p><p>YouTube: https://youtube.com/ariherstand</p><p><br></p><p>Connect with Alex Ciccimarro:</p><p><br></p><p>Instagram: https://www.instagram.com/thebaldgod</p><p>Twitter: https://twitter.com/thebaldgod</p><p><br></p><p>Edited and mixed by Maxton Hunter</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p>","author_name":"Ari's Take"}