{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6b22dabf-b9be-45c2-bddb-1483c14ab221/625f5738864780001224e887?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1650414894505-efa57795486a7bd5d1be23d204bc7092.jpeg?height=200","description":"<p>In this week’s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.</p><p><br></p><p>2:20 Welcome</p><p>3:45 NEFFEX’S backstory</p><p>6:56 Where NEFFEX’s songs were streaming</p><p>8:54 Royalty free beats and unauthorized remixes</p><p>10:17 Driving forces behind promoting a song a week</p><p>12:10 NEFFEX’s pricing model</p><p>13:06 To credit or not to credit…</p><p>14:00 The process behind releasing a song a week</p><p>15:33 What attributed to the growing streams</p><p>17:37 What followed after this release strategy</p><p>19:38 How Ryan began managing NEFFEX</p><p>26:21 Getting attention from different distributors and labels</p><p>28:14 Breakin down NEFFEX’s record deal with 12Tone Music</p><p>35:52 The harsh reality signing with a label</p><p>43:04 How NEFFEX’s model evolved by embracing TikTok</p><p>47:07 TikTok’s open verse challenges</p><p>48:54 TikTok followers translating to NEFFEX’s own music</p><p>53:58 Remastering and re-releasing old catalog</p><p>58:51 Designing artwork with a quick turnaround</p><p>1:00:36 Why spending money on music videos is a waste</p><p>1:03:05 Engaging with fans and what’s on the horizon for NEFFEX</p><p>1:12:05 Final question</p><p><br></p><p>Subscribe to The New Music Business: https://aristake.com/nmb</p><p>Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com</p><p>Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY</p><p><br></p><p>Connect with Ari’s Take:</p><p><br></p><p>Website: https://aristake.com</p><p>Academy: https://aristakeacademy.com</p><p>Instagram: https://www.instagram.com/aristake_/</p><p>TikTok: https://www.tiktok.com/@aris.take</p><p>Twitter: https://twitter.com/ArisTake</p><p>YouTube: https://www.youtube.com/user/aristake1</p><p><br></p><p>Connect with Ari Herstand:</p><p><br></p><p>Website: https://ariherstand.com</p><p>Instagram: https://instagram.com/ariherstand</p><p>Twitter: https://twitter.com/ariherstand</p><p>YouTube: https://youtube.com/ariherstand</p><p><br></p><p>Connect with Bryce Savage:</p><p><br></p><p>NEFFEX Website: http://www.neffexmusic.com</p><p>Instagram: https://www.instagram.com/neffex</p><p>Twitter: https://mobile.twitter.com/neffex</p><p>Spotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6</p><p>YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg</p><p><br></p><p>Connect with Ryan Sullivan:</p><p><br></p><p>Against The Grain (ATG): https://www.againstgrain.com/</p><p>LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/</p><p>Instagram: https://www.instagram.com/itsryansullivan</p><p><br></p><p>Edited and mixed by Maxton Hunter</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p>","author_name":"Ari's Take"}