{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6b22dabf-b9be-45c2-bddb-1483c14ab221/623108696ccb82001222e8dd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How & Why To Put Music Videos on Vevo ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/614da10f772a06733661598c/1647383228898-061ece6073418c5a7f6579602381184b.jpeg?height=200","description":"<p>David McTiernan is the Head of Artist &amp; Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/</p><p><br></p><p>2:51 Welcome</p><p>4:29 What Vevo is and how it is different from YouTube</p><p>6:46 Official music videos and linear programming</p><p>8:11 How do indie artists get their music videos on Vevo’s platform?</p><p>13:24 Merging official YouTube channel with Vevo</p><p>17:50 Vevo’s monetization and how they pay more than YouTube</p><p>23:44 Does Vevo pay the same amount to every distributor?</p><p>25:46 What other music-related content Vevo allows</p><p>26:47 Where else Vevo exists</p><p>29:54 Vevo and YouTube’s shared sales environment</p><p>30:41 Promotional editorial support behind the content</p><p>32:30 What is pre-roll social media?</p><p>35:22 Indie artist success stories within Vevo’s Discover series</p><p>43:43 How do artists become a part of Discover?</p><p>47:16 What’s the ideal artist pitch?</p><p>49:41 Do artists need to be present on TikTok?</p><p>52:27 Final question</p><p><br></p><p>Subscribe to The New Music Business: https://aristake.com/nmb</p><p>Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com</p><p>Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY</p><p><br></p><p>Connect with Ari’s Take:</p><p><br></p><p>Website: https://aristake.com</p><p>Academy: https://aristakeacademy.com</p><p>Instagram: https://www.instagram.com/aristake_/</p><p>TikTok: https://www.tiktok.com/@aris.take</p><p>Twitter: https://twitter.com/ArisTake</p><p>YouTube: https://www.youtube.com/user/aristake1</p><p>Facebook: https://www.facebook.com/aristake/</p><p><br></p><p>Connect with Ari Herstand:</p><p><br></p><p>Website: https://ariherstand.com</p><p>Instagram: https://instagram.com/ariherstand</p><p>Twitter: https://twitter.com/ariherstand</p><p>YouTube: https://youtube.com/ariherstand</p><p>Facebook: https://facebook.com/ariherstand</p><p><br></p><p>Connect with David McTiernan (Vevo):</p><p><br></p><p>Website: https://www.hq.vevo.com</p><p>LinkedIn: https://www.linkedin.com/in/davidmctiernan/</p><p>Instagram: https://www.instagram.com/davidmctiernan/?hl=en</p><p>Twitter: https://twitter.com/davidmctiernan</p><p>Spotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&amp;dl_branch=1&amp;nd=1</p><p><br></p><p>Edited and mixed by Maxton Hunter</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p>","author_name":"Ari's Take"}