Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. Former Us Weekly editor-in-chief Dan Wakeford, author of the new Celebrity Intelligence newsletter, joins Back Row to break down the Full House casting story, the Dual Star empire, the billion-dollar licensing machine, and the NYU years that changed everything.
\nPart Two — revealing the secrets behind The Row — is available to Premium subscribers. Sign up at Back Row to get newsletter access included with your subscription, or in Apple Podcasts or Spotify.
\nFind Part Two in Apple Podcasts here
\n\nChapters
\n00:00 Introduction
\n01:40 Dan Wakeford and Celebrity Intelligence
\n02:47 Why the Olsens are a unique case study
\n07:50 The Full House casting story
\n10:07 The reality of child stardom
\n16:22 How their personalities diverged early
\n19:49 From pennies to $80,000 an episode
\n26:27 The home video empire begins
\n33:28 The billion dollar licensing machine
\n48:00 Turning 18 and taking control
\n53:41 NYU and the paparazzi years
\n57:47 How everything changed
\n","author_name":"Amy Odell"}