{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6aecf5265e56bd617c8cabeb/6aecf55d5e56bd617c8cca8b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Purses to... Pot?!","description":"<p>***SUPPORT THIS INDEPENDENT SHOW by subscribing to the Back Row newsletter: https://www.backrow.net/subscribe\nGo Premium and save three months on an annual subscription to access paywalled podcasts and all newsletter stories.*** \n\nGet 15 percent off Edie Parker with the code AMY15: https://edie-parker.com/\n\nBrett Heyman launched Edie Parker as a luxury handbag business. Her acrylic clutches became a hit with Met Gala-going celebrities. Despite her success with accessories, she decided to pivot to a uniquely challenging industry: legal cannabis.\n\nShe talks about what she learned working in Gucci PR during the Tom Ford era, why she entered the cannabis business, and the stigma she's still fighting.\n\nCHAPTERS</p>\n<p>00:00 Introduction</p>\n<p>01:30 From Gucci PR to Founding Edie Parker</p>\n<p>07:30 The Kate Hudson Met Gala Bag That Started It All</p>\n<p>11:00 Why She Pivoted to Cannabis</p>\n<p>13:00 Why You Have to Be Vertically Integrated in Every State</p>\n<p>15:00 The Stripes That Are \"Too Appealing to Children\"</p>\n<p>20:30 What Trump's Rescheduling Order Actually Changes</p>\n<p>28:00 Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More</p>\n<p>35:30 Why No Institutional Investor Will Touch Cannabis</p>\n<p>39:30 Did the Cannabis Pivot Scare Off Handbag Customers?</p><p> </p>","author_name":"Amy Odell"}