{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6aecf5265e56bd617c8cabeb/6aecf54c5e56bd617c8cc411?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession","description":"<p>SUBSCRIBE to the Back Row newsletter for more coverage like this: <a href=\"https://www.backrow.net/subscribe\">https://www.backrow.net/subscribe</a>. Go Premium and save three months on an annual subscription.</p>\n<p>Is everything on social media — even lifestyle content — just rage bait now? New York Magazine features writer Rebecca Jennings joins Amy to unpack her hit Vulture piece on the \"influencer recession,\" when aspirational content no longer works and creators have to come up with \"brand-safe rage bait.\"  What does this mean both for the content landscape but also, for rage itself?</p>\n<p>CHAPTERS</p>\n<p>00:00 Introduction</p>\n<p>02:00 What is the \"influencer recession\"?</p>\n<p>02:45 The clipping economy &amp; fake virality</p>\n<p>05:15 Audrey Peters &amp; the $25 DoorDash coffee</p>\n<p>10:30 Why the Alo yacht flopped</p>\n<p>14:35 Why Birkins are embarrassing now</p>\n<p>19:30 The OpenAI influencer farm trip</p>\n<p>24:00 Brands manufacturing their own rage bait</p>\n<p>30:00 How Substack changed the game</p>\n<p>34:30 Is rage bait losing its power?</p>\n<p>\nRead Rebecca's story: The Influencer Recession — <a href=\"https://www.vulture.com/article/influencer-recession-audrey-peters-interview.html\">https://www.vulture.com/article/influencer-recession-audrey-peters-interview.html</a></p>\n<p>\nEdited by Chrissi Harris.\n</p><p> </p>","author_name":"Amy Odell"}