{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6ad61f219c48ea3eb213a753/6ad92f497ad6f3812777bae9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Two Circles Co-Founder Gareth Balch: “Know How You Want the Story to End”","description":"<p>Fifteen years ago, former GB 800m runner Gareth Balch co-founded Two Circles around a kitchen table. Today it&#39;s a global sports marketing business with more than 1,000 people in 10 offices, working with FIFA, UEFA, the Premier League and the NFL.Host Jamie Cunningham asks Gareth how putting fans first is at the core of his mission to build the defining sports marketing business of this era.</p><p><br></p><p><strong>In this episode:</strong></p><ul><li>Why fandom is outgrowing the world economy</li><li>What the track taught him about building a business</li><li>The kitchen table where it all started, and where it is today</li><li>The three-year plan that set the bar, and what happened next</li><li>Two Circles&#39; ownership chapters, and why he won&#39;t use the word “exit”</li><li>The one rule that keeps clients coming back</li><li>Why there&#39;s no head of AI at Two Circles</li><li>How fast women&#39;s sport fandom can really grow</li></ul><p><br></p><p>Stay for E1H Overtime, where founders from the E1H cohort put their questions to Gareth before a quickfire round with producer Dawn Barnable.</p><p><br></p><p>E1H: The Sports &amp; Entertainment Entrepreneurs Podcast features inspirational conversations with the trailblazing entrepreneurs shaping global sport and entertainment. Brought to you by E1H, the Abu Dhabi ecosystem fast-tracking sports and entertainment entrepreneurs, backed by Ethara and ONETOWATCH.</p><p><br></p><p><strong>Find our guest, and E1H, online:</strong></p><p>Gareth Balch: <u><a href=\"https://www.linkedin.com/in/garethbalch/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></u> | <u><a href=\"https://twocircles.com/gb/\" rel=\"noopener noreferrer\" target=\"_blank\">Two Circles</a></u></p><p><u><a href=\"https://twocircles.com/gb/articles/fan-economy/\" rel=\"noopener noreferrer\" target=\"_blank\">The Fan Economy 2026 report</a></u></p><p>E1H: <u><a href=\"https://www.linkedin.com/company/105811430/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></u> | <u><a href=\"https://www.instagram.com/e1hpodcast/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></u></p><p><u><a href=\"https://www.linkedin.com/in/jamie-cunningham-68b30aa9/\" rel=\"noopener noreferrer\" target=\"_blank\">Jamie Cunningham</a></u></p><p><u><a href=\"https://www.linkedin.com/in/dawnbarnable/\" rel=\"noopener noreferrer\" target=\"_blank\">Dawn Barnable</a></u></p><p><u><a href=\"https://podcasts.apple.com/us/podcast/e1h-the-sports-entertainment-entrepreneurs-podcast/id6824843495\" rel=\"noopener noreferrer\" target=\"_blank\">Listen on Apple Podcasts</a></u></p>","author_name":"E1H"}