In this episode of Mindful Mondays with Shudu, Shudu sits down with Jeni Britton Bauer — entrepreneur, bestselling author, and founder of Jeni's Splendid Ice Creams, and now the founder of her newest venture, Floura — for a conversation about what it actually means to build with intention.
From a 2015 Listeria recall that stripped her company to its foundation, to a deeply personal 2020 reckoning that required her to walk away from her marriage and step back from Jeni's, Jeni speaks with rare honesty about what crisis teaches you that success never can. About the difference between optimization and flow. About alignment as a feeling, not a formula. About the inner dialogue she has maintained with her seven-year-old self since a teenage therapist first taught her to listen.
They also explore the philosophy behind Floura — a wellness brand turning apple cores and watermelon rinds into prebiotic nourishment for 100 million people — and why starting it wasn't an act of courage but of irresistible curiosity.
This is a conversation about trusting the body, rebuilding slowly, and what becomes possible when you stop trying to control the narrative and simply keep going.
If you have ever stood at the edge of a decision the world told you was wrong and felt your gut tell you otherwise — this episode is for you.