Welcome back to The Travel Advisor Life! In Episode 9, host Amy Westerman, Founder of Curated Travel Collection, shares what she would do differently if she were starting her travel business today.
Drawing from nearly 28 years of experience, Amy shares a practical 90-day roadmap to help advisors build a strong foundation, gain momentum, and develop sustainable business habits.
From choosing a niche and promoting your services to building client relationships and asking for referrals, Amy explains what matters most and which mistakes to avoid.
Whether you're new or experienced, this episode will help you build a business that fits your life.
[00:00] Starting Over: The First 90 Days - Amy introduces her roadmap for travel advisors.
[00:50] Lessons From 28 Years - Why focusing on the right priorities matters.
[01:43] Days 1–30: Build the Foundation - Prepare for bookings instead of rushing.
[02:37] Choose Your Starting Niche - Start with your knowledge and network.
[03:27] Tell People About Your Business - Stop waiting until you feel ready.
[04:23] Spread the Word - Share your services with friends and family.
[05:08] Marketing Beyond Social Media - Why personal outreach matters.
[05:58] Learn Your Tools and Find Community - Understand booking systems, CRM, and agency resources.
[06:50] Days 31–60: Build Momentum - Create consistent client follow-up routines.
[07:46] Build Supplier Knowledge - Attend webinars and learn from other advisors.
[08:40] Focus on One Training at a Time - Avoid overwhelming yourself with courses.
[09:34] Clients Are Your Best Marketing - Provide excellent service and encourage referrals.
[10:29] Days 61–90: Build Your Rhythm - Grow through referrals and consistent habits.
[11:18] Set Clear Working Hours - Establish boundaries and communicate availability.
[12:13] Review Your First 90 Days - Evaluate what's working and plan ahead.
[13:06] Avoid Common Mistakes - Don't overfocus on branding or comparisons.
[13:52] A Reset for Experienced Advisors - Reevaluate your ideal clients.
[14:43] Align Your Marketing - Attract the right audience with clear messaging.
[15:26] Review Your Client Relationships - Identify the clients and trips you enjoy most.
[16:20] Create Your 90-Day Action Plan - Choose two priorities for each 30-day phase.
[17:18] Start Today - Take action and build momentum.
Building a successful travel business isn't about having the perfect website, logo, or marketing strategy. It's about focusing on the right priorities and taking consistent action.
The first 30 days build your foundation. The next 30 create momentum through relationships and follow-ups. The final 30 establish sustainable routines.
For experienced advisors, this roadmap offers a chance to reassess ideal clients, refresh marketing, and reconnect with their community.
As Amy reminds listeners, “Consistency beats intensity.”
Build a business that grows with your life.
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Remember: Travel is simply the vehicle. The life you build is the destination.
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