{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"How to Increase Revenue From Every Customer | iFly’s Upsell and Repeat Sales Strategy","description":"Michelle tackles another “Revenue Rascals on the Road\" segment, where she visits real businesses, buys the experience, and reverse-engineers their revenue strategy in real time. This time, she takes it to iFly indoor skydiving in Ogden, Utah. She gives a full breakdown of how their $79 first-time flight experience offer is a gateway to upsells, return visits, punch passes, group bookings, and cross-sells to sister attractions.
Michelle walks through the distinct revenue moves iFly uses to turn first-time customers into repeat, higher-value customers. She covers everything from good-better-best pricing and small upsells to prepaid packages, dynamic pricing, group offers, and cross-sells. Along the way, she breaks down which strategies can translate to other businesses and explores how iFly’s model could inspire even more opportunities for recurring revenue. Whether you sell experiences, services, or products, this episode offers practical ideas for increasing what each customer buys and giving them a clear reason to come back.
Chapters
[Start] The iFly Field Trip: Michelle sets up for another “On the Road” segment to study the business model of iFly in Ogden, Utah.
08:22 Revenue Moves #1-2: What iFly gets right about the customer experience and its pricing structure.
14:31 Revenue Move #3-4: Breaking down two ways iFly builds on the initial sale.
17:57 Revenue Move #5-6: How timing and pricing factor into iFly’s revenue strategy.
24:52 Revenue Move #7-8: Looking beyond the individual customer and the initial experience.
29:19 Building Your Own Revenue Ladder: Which of iFly’s strategies can translate to other businesses and inspire new revenue opportunities.
Links & Resources
Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.
ACQUICON Conference
Are you a founder with annual revenue over $2M and want to focus on creating more enterprise value for a meaningful exit? Use my referral MICHELLE50 and join me as I host and facilitate a sales workshop in Salt Lake City, October 19th-21st at ACQUICON. Only 20 tickets remaining at this price! https://luma.com/e/evt-EkJ0ke3WaDg3xEn?coupon=MICHELLE50
The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild
Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals
Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl
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Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
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