{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a9e8db40797014d1e8165d7/6abdade656d8e12f09f61ce2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Melbourne’s New Radio War, the Grand Final Wars & Who Wants ARN?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a9e8db40797014d1e8165d7/1790815327010-b80c54a2-e768-453d-b974-60c4fd41bb8e.jpeg?height=200","description":"<p>ARN has finally revealed the new breakfast team for Melbourne - Ash London, Isaac Smith and Elliot Garneau. Is this the more interesting of ARN’s two new breakfast bets?</p><p><br></p><p>We get into the AFL Grand Final as a media event, from Kylie Minogue’s pre-game performance and its 4.35 million reach to the battle for attention between the AFL and NRL. Can the Knights and Roosters follow it? And what exactly is Peter V’landys planning for those mysterious 11 minutes of entertainment?</p><p><br></p><p>Then Macca’s becomes a media company. We get under the hood of retail media, the money moving out of traditional media, the data sitting inside your Everyday Rewards card - and why, apparently, every retailer now wants a slice of the advertising pie.</p>","author_name":"Irene Hulme Ben Willee Peter Whitehead "}