{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a9e8db40797014d1e8165d7/6aab6f77fca3d5c77be5eea7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Big Events, Big Ads, Big Attention","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a9e8db40797014d1e8165d7/1789619922228-ef5d6000-0562-4ba4-9f1e-3c166b5fbe12.jpeg?height=200","description":"<p>Upfronts, the NFL in Melbourne and the Sydney Sweeney ad. Three big media stories, one big question: <strong>what actually gets our attention now?</strong></p><p>We unpack how media events are changing, why sport is becoming an even bigger audience driver, and what advertisers can learn from controversy, culture and the power of a good headline.</p>","author_name":"Irene Hulme Ben Willee Peter Whitehead "}