It's time for another catch-up episode, which means Johanna and Malena are chatting about everything from summer sewing projects to the not-so-glamorous realities of running a sewing business.
Malena has been sewing a new boat-neck knit top and they swap some practical sewing tips, including a clever neckline trick, moving shoulder seams for a better fit, and ways to reduce bulk when sewing knits.
The conversation then shifts from the sewing room to the business side of things. Johanna reflects on leaving her day job to focus on The Last Stitch full-time, while Malena shares what it's like balancing a part-time job at a bridal shop with freelance sewing. They also discuss pattern sales, Etsy, newsletters, AI, marketing, why visibility has become harder than ever, and what it really takes to make a living teaching sewing online.
If you've ever wondered what happens behind the scenes at Stitching Tales, this episode is your backstage pass.
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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.
hazelhenpatterns.com (get your free Malva t-shirt pattern)
About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.
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