NFL owners finalize Roger Goodell's extension through March 2031 a day before kickoff — locking in continuity for the league's next round of media negotiations before a single renewal number has been discussed in public. Plus: Victory+, the free ad-supported streamer built out of the Dallas Stars, collapses abruptly after missing payments, stranding NHL, NWSL, MLB, and WNBA club rights; ESPN opens a 148-million-pixel XR studio in Bristol for NFL Live; the NBA has prediction-market deal terms on the table while New Jersey pushes the category toward the Supreme Court; NFL RedZone promises fewer ads to protect its no-interruption pitch; Clio Music honors Prime Video's NBA broadcast theme; and a broadcaster's golden retriever outsells everyone's marketing plan. Today's thread: certainty is being purchased everywhere you look, and it isn't cheap.
Theme music by Cheerry Red
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