Everyone says “Location, Location, Location” when talking about property, but what does it actually mean and why does it matter so much to an investor?
In this episode of The Youth Property Podcast, we go beyond simply choosing a “nice area” and explore how location can directly affect four of the most important parts of a property investment: demand, income, value and risk.
We look at why the same type of property can perform completely differently depending on where it is, why understanding your target market should come before choosing a property and how families, students and young professionals can all have very different ideas about what makes a great location.
You’ll learn how employment, schools, transport, amenities and regeneration can influence where people want to live and the rents they are prepared to pay. We also explore the relationship between property price and rental income, why the property achieving the highest rent isn’t necessarily the best investment and how changes within an area can influence future demand and capital growth.
Most importantly, we look at location from an investor’s perspective. Not simply asking, “Would I want to live here?” but asking, “Why would my target customer want to live here?”
There’s also a practical weekly challenge that gets you researching a real property and its surrounding area, helping you start identifying the clues that professional investors look for when assessing a location.
Because a good investment location isn’t necessarily somewhere YOU want to live.
It’s somewhere your TARGET MARKET wants to live.
and don't forget . . .
Stay curious.
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