Visit Atlantic City President & CEO Gary Musich joins AC Mike for a wide-ranging conversation about where Atlantic City is today — and where it’s headed next.
Gary and Mike dig into Atlantic City’s evolution from a gaming-first destination into a year-round resort built around entertainment, dining, conventions, sports, events, and the entire South Jersey experience. Gary explains why getting visitors to stay just one additional night can have an enormous economic impact — and how Visit Atlantic City is using data, marketing, partnerships, and major events to make that happen.
They get into the massive success of the RÜFÜS DU SOL beach concert, which sold out in just six weeks, filled hotel rooms and restaurants, and even had local Wawa stores running out of sandwich meat. Gary also discusses the importance of the Atlantic City Convention Center and its headquarters hotel, the return of major events to Boardwalk Hall, Phish, WWE, boxing, the air show, offshore powerboat racing, Taste Atlantic City, and the growing role of Atlantic City International Airport.
Gary also takes AC Mike behind the scenes of how Visit Atlantic City markets the destination — from Times Square and major airports to digital advertising, PR, partnerships and national exposure on the Today Show.
It’s an inside look at the strategy, relationships and economics behind bringing people to Atlantic City — and why the city’s future is about much more than casinos.
Topics include: Atlantic City tourism • RÜFÜS DU SOL • beach concerts • conventions • Boardwalk Hall • major sporting events • Phish • Taste Atlantic City • ACY airport expansion • Visit Atlantic City marketing • South Jersey tourism • the future of Atlantic City
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