Ben Bradford is a journalist and the creator of Are We Doomed?, a narrative podcast that explores existential threats through the lens of systems, history, science, and human decision-making. Before launching Are We Doomed?, Bradford worked as a reporter at Marketplace and produced narrative podcasts including Landslide and Of the People.
In this episode, he talks to Matthew about the changing economics of podcasting, why heavily produced narrative limited series have become harder to sustain, and how those realities shaped the creation of Are We Doomed?. Along the way, he reflects on the practical realities of independent journalism, his approach to structuring episodes around narrative tension, and the challenge of balancing ambition, sustainability, and time when making narrative audio.
“The story is never done,” he says. “You just run out of time.”
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