{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a541466d2dde6b09ab84f5d/6ae947ae9cb48f65eacfde5f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"10: Building a Recommendable Brand","description":"<p>When I was growing up, my parents owned a family fun center in Terre Haute, and the brand was the pizza smell and the game machines going the minute you walked in. Today, the first impression of your business usually happens on your Instagram profile, your Google listing, or in what AI says about you.</p><p>In this episode, I&#39;m walking you through the four checks I run on my own business to build a recommendable brand that&#39;s easy to trust and hard to forget.</p><p><strong>In this episode:</strong></p><ul><li>Check 1, findable: can people and AI find you, and does it all match?</li><li>Check 2, believable: does it look like a real person runs an active business?</li><li>Check 3, memorable: my &quot;only you&quot; rule</li><li>Check 4, repeatable: messaging people recognize, plus a routine you can actually keep</li><li>How AI handles the busywork that keeps me consistent</li><li>Good Company of the Week: The Sensory Shoppe in Carmel and Noblesville</li></ul><p><strong>Links:</strong></p><ul><li>Free checklist, Will AI Recommend Your Business?: <a href=\"https://kelliwhite.myflodesk.com/aichecklist\" rel=\"noopener noreferrer\" target=\"_blank\">kelliwhite.myflodesk.com/aichecklist</a></li><li>Work with me: <a href=\"https://kelliwhitephotography.com/ways-to-work-together\" rel=\"noopener noreferrer\" target=\"_blank\">kelliwhitephotography.com/ways-to-work-together</a></li><li>Instagram: <a href=\"https://www.instagram.com/kelliwhitecreative/\" rel=\"noopener noreferrer\" target=\"_blank\">@kelliwhitecreative</a></li></ul>","author_name":"Kelli White"}