{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a541466d2dde6b09ab84f5d/6ae0d4dd5a3cc3c4c4e1d308?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"9: Diet Coke and Brand Loyalty","description":"<p>If a waiter asks me whether Diet Pepsi is okay, the answer is no, and it&#39;s never been okay. This week I dig into why a soft drink earned that kind of loyalty, from a bottle designed in my hometown of Terre Haute to the McDonald&#39;s straw, and what small business owners can borrow from it.</p><p>In this episode:</p><ul><li>My two Coca-Cola connections, and the 1915 challenge behind the contour bottle</li><li>Why real loyalty means your customer stopped shopping around</li><li>&quot;Just for the taste of it&quot; and leading with what your client gets</li><li>McDonald&#39;s, the wider straw, and brand as the full experience</li><li>Dirty soda shops and loyalty through customization</li><li>Three ways to build brand loyalty: be consistent, give your offer a name, and ask</li><li>Good Company: Twisters Soda Bar, which grew from a farmers market booth to four Indiana stores</li></ul><p>Show notes: <a href=\"https://kelliwhitephotography.com/?p=5296\" rel=\"noopener noreferrer\" target=\"_blank\">kelliwhitephotography.com</a></p><p>Work with me: <a href=\"https://kelliwhitephotography.com/ways-to-work-together\" rel=\"noopener noreferrer\" target=\"_blank\">Ways to work together</a></p><p>Say hi on Instagram: <a href=\"https://www.instagram.com/kelliwhitecreative/\" rel=\"noopener noreferrer\" target=\"_blank\">@kelliwhitecreative</a></p>","author_name":"Kelli White"}