{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a541466d2dde6b09ab84f5d/6aaf37d00a12e91774c18d4e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"4: Brand Experience in NYC ","description":"<p>I spent a few days in New York City exploring on my own, walking everywhere and eating all the fun things. I didn&#39;t go looking for podcast material, but I came home with lessons on brand experience for small businesses anyway. This episode walks through where they showed up, from a restaurant where every detail matched to a diner that made the price feel right, plus a few things you can try in your own business this week.</p><p>In this episode:</p><ul><li>Why a non-work trip turned into podcast material</li><li>Lex Yard and why consistency comes down to small decisions</li><li>A touchpoint test to run this week</li><li>The Jellycat Diner and how the experience makes a price feel right</li><li>What it feels like when a client receives your finished work</li><li>Los Tacos No. 1 and doing a few things really well</li><li>The street team that got me to walk into a store</li><li>BonBon and the little extras that build fans</li><li>Good Company of the Week: Argosy Book Store</li><li>What your space says about your business</li></ul><p>Show notes: <a href=\"https://kelliwhitephotography.com/?p=5250\" rel=\"noopener noreferrer\" target=\"_blank\">https://kelliwhitephotography.com/?p=5250</a></p><p>Work with me: <a href=\"https://kelliwhitephotography.com/ways-to-work-together\" rel=\"noopener noreferrer\" target=\"_blank\">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p>","author_name":"Kelli White"}