{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a541466d2dde6b09ab84f5d/6aa931b3fca3d5c77b54d788?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"2: Making the Most of Your Content","description":"<p>Most brand photos end up sitting in a folder because they never had a specific place to go. This episode is how I plan a brand session around where your content is headed, so every image has a job before the camera comes out. The method works whether your photos are professional or shot on your phone, and whether you ever hire me or not.</p><p>In this episode:</p><ul><li>Why brand photos end up sitting in a folder</li><li>Where your content is going, and why I work from a shot list</li><li>Website images come first</li><li>Social media images and video clips</li><li>Email, print, client guides and Google</li><li>AI-generated photos and why I start with real ones</li><li>AI tools that help: Canva, Descript and Claude</li><li>Good Company: Cafe Patachou, and why consistency doesn&#39;t have to mean sameness</li><li>Putting your last brand session to work</li></ul><p>Show notes: <a href=\"https://kelliwhitephotography.com/?p=5253\" rel=\"noopener noreferrer\" target=\"_blank\">https://kelliwhitephotography.com/?p=5253</a></p><p>Work with me: <a href=\"https://kelliwhitephotography.com/ways-to-work-together\" rel=\"noopener noreferrer\" target=\"_blank\">https://kelliwhitephotography.com/ways-to-work-together</a></p><p>Say hi on Instagram: @kelliwhitecreative</p>","author_name":"Kelli White"}