{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a50ecc7e8973e4a61743879/6ad7be173ad7f68551a8b474?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Fox's Roku Deal Gets Shareholder Approval, YouTube Courts European TV, MIPCOM Pitches AI to Broadcasters and more!","description":"<p>This week on So This Happened, Jess and Nathalie dig into Fox&#39;s $22 billion Roku deal after shareholders approved it. Plus, a MIPCOM recap, including why YouTube spent MIPCOM wooing European broadcasters, how AI suppliers pitched savings and licensing to television, and why Omdia says microdramas and vertical video now compete with traditional TV for the same viewers.</p><p><br></p><p><strong>Find So This Happened...</strong></p><p><br></p><p><strong>Subscribe to the newsletter</strong>: <u><a href=\"https://lnkd.in/gURXag5C\" rel=\"noopener noreferrer\" target=\"_blank\">https://lnkd.in/gURXag5C</a></u></p><p><strong>LinkedIn</strong>: <u><a href=\"https://www.linkedin.com/company/atonik/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/atonik/</a></u></p><p><strong>Contact</strong>: hello@atoniknexus.com</p><p><br></p><ul><li><u> <a href=\"https://deadline.com/2026/10/fox-roku-shareholders-approve-merger-1237157625/\" rel=\"noopener noreferrer\" target=\"_blank\">Shareholders Approve Fox’s $22 Billion Roku Acquisition</a></u></li><li><u><a href=\"https://www.tubefilter.com/?p=194620\" rel=\"noopener noreferrer\" target=\"_blank\">Tubefilter: Can YouTube&#39;s €8.4bn contribution get it a better deal in Europe?</a></u></li><li><u><a href=\"https://blog.youtube/news-and-events/europe-creator-consultation-creative-capital-report/\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube blog: Creative Capital report</a></u></li><li><u><a href=\"https://www.cynopsis.com/streamlined-10-06-2026-skydance-unveils-its-leadership-roster/\" rel=\"noopener noreferrer\" target=\"_blank\">Cynopsis: YouTube wants to work with legacy TV</a></u></li><li><u><a href=\"https://furtherandbetter.substack.com/p/global-tv-film-and-media-industry-5ac\" rel=\"noopener noreferrer\" target=\"_blank\">Further&amp;Better roundup, 16 Oct: Ben Frow interview</a></u></li><li><u><a href=\"https://digitalcontent.prensariozone.com/vertical-is-no-longer-optional-omdia-details-the-25-million-microdrama-boom-at-mipcom\" rel=\"noopener noreferrer\" target=\"_blank\">Prensario: &quot;Vertical is no longer optional&quot;, Omdia&#39;s microdrama session</a></u></li><li><u><a href=\"https://digitalcontent.prensariozone.com/latam-partnership-summit-opened-mipcom-2026-how-short-form-content-and-youtube-shorts-are-redefining-the-industry\" rel=\"noopener noreferrer\" target=\"_blank\">Prensario: Omdia&#39;s LatAm Partnership Summit keynote</a></u></li><li><u><a href=\"https://variety.com/2026/tv/news/youtube-consolidation-christie-brinkley-baywatch-mipcom-1236912667/\" rel=\"noopener noreferrer\" target=\"_blank\">Variety: Mipcom trends, including Omdia&#39;s LatAm forecast</a></u></li><li><u><a href=\"https://deadline.com/2026/10/mipcom-2026-takeaways-baywatch-skydance-banijay-youtube-1237157888/\" rel=\"noopener noreferrer\" target=\"_blank\">Deadline: MIPCOM 2026 takeaways, TikTok and the microdrama summit</a></u></li><li><u><a href=\"https://www.mediaplaynews.com/365154-2/\" rel=\"noopener noreferrer\" target=\"_blank\">Media Play News: AI and vertical dramas take centre stage (Dentsu, A+E, Meta)</a></u></li><li><u><a href=\"https://digitalcontent.prensariozone.com/reelshort-at-mipcom-2026-telco-bundles-and-branded-microdramas/\" rel=\"noopener noreferrer\" target=\"_blank\">Prensario: ReelShort on telco bundles and branded microdramas</a></u></li><li><u><a href=\"https://cinema.video/mipcom-cannes-2026-summary\" rel=\"noopener noreferrer\" target=\"_blank\">Cinema &amp; Video International: MIPCOM wrap, FOX x Hartbeat</a></u></li><li><u><a href=\"https://www.ecofinagency.com/news-digital/1510-59808-orange-partners-with-reelshort-to-bring-micro-dramas-to-17-african-and-middle-eastern-markets\" rel=\"noopener noreferrer\" target=\"_blank\">Orange Partners With ReelShort to Bring Micro-Dramas to 17 African and Middle Eastern Markets</a></u></li><li><u><a href=\"https://www.techinasia.com/sea-tech-tracker-meets-microdrama\" rel=\"noopener noreferrer\" target=\"_blank\">SEA tech tracker meets microdrama</a></u></li><li><u><a href=\"https://furtherandbetter.substack.com/p/global-tv-film-and-media-industry-5ff\" rel=\"noopener noreferrer\" target=\"_blank\">Further&amp;Better roundup, 15 Oct: CJ ENM–Utopai and the BBC on AI</a></u></li><li><u><a href=\"https://www.mediaplaynews.com/365154-2/\" rel=\"noopener noreferrer\" target=\"_blank\">Media Play News: AI and vertical dramas take centre stage</a></u></li><li><u><a href=\"https://cinema.video/mipcom-cannes-2026-summary\" rel=\"noopener noreferrer\" target=\"_blank\">Cinema &amp; Video International: MIPCOM wrap, Utopai keynote and Cinemalistics</a></u></li><li><u><a href=\"https://www.thewrap.com/industry-news/tech/disney-character-ai-chatbot-bankruptcy-deal\" rel=\"noopener noreferrer\" target=\"_blank\">TheWrap: Disney readies $20m bid for Character.ai assets</a></u></li><li><u><a href=\"https://www.unite.ai/?p=484363\" rel=\"noopener noreferrer\" target=\"_blank\">Unite.AI: Character.AI files Chapter 11</a></u></li></ul><p><br></p><p><strong>Timestamps</strong>:</p><p><br></p><p>00:08 Intro</p><p>03:16 Advertising Week NYC Recap</p><p>08:49 Shareholders Approve Fox’s $22 Billion Roku Acquisition</p><p>14:12 MIPCOM: YouTube Europe continued to schmooze the TV industry</p><p>21:45 MIPCOM: AI moves from demos to production economics</p><p>29:30 MIPCOM: Vertical video is &quot;no longer optional&quot;</p>","author_name":"Atonik"}