{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a50ecc7e8973e4a61743879/6ab24350d00a4eacd506b170?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mastercard Takes Checkout Into WhatsApp, ChatGPT Launches Branded Agents, The EU Kids Act Hits AI and Gaming and more!","description":"<p>This week on So This Happened, Jess and Nathalie dig into the EU's sweeping new Kids Act and OpenAI's sponsored agents, a brand-new ChatGPT ad format that gives every advertiser its own chatbot. Plus: why Comcast's Universal Ads is selling ordinary TV slots around creator channels, how Mastercard and Kenyan startup Flowchart are turning a WhatsApp thread into a checkout, and Google's busy week, escaping an ad tech breakup, testing payments to publishers whose content feeds AI Overviews, and adding cart transfer ahead of the holiday shopping season.</p><p><br></p><p><strong>Follow Us: </strong></p><p>Nathalie: <a href=\"https://www.linkedin.com/in/nathalielethbridge/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/nathalielethbridge/</a></p><p>Jess: <a href=\"https://www.linkedin.com/in/jessicacarlin/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jessicacarlin/</a></p><p><br></p><p><strong>Resources: </strong></p><p><br></p><ul><li><a href=\"https://www.tubefilter.com/2026/09/16/european-union-kids-act-banning-social-media-chatbots-gaming/\" rel=\"noopener noreferrer\" target=\"_blank\">The EU doesn't just want to ban kids from social media. It's blocking chatbots and gaming, too.</a></li><li><a href=\"https://www.reuters.com/business/media-telecom/openai-tests-advertiser-sponsored-agents-expands-ai-tools-chatgpt-ads-2026-09-16/\" rel=\"noopener noreferrer\" target=\"_blank\">OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads</a></li><li><a href=\"https://www.martechcube.com/universal-ads-expands-creator-content-into-tv-advertising/\" rel=\"noopener noreferrer\" target=\"_blank\">Universal Ads Expands Creator Content Into TV Advertising</a></li><li><a href=\"https://www.pymnts.com/commerce/social-commerce/2026/mastercard-flowcart-team-promote-social-commerce-africa/\" rel=\"noopener noreferrer\" target=\"_blank\">Mastercard, Flowcart Team Up To Promote Social Commerce In Africa</a></li><li><a href=\"https://digiday.com/media-buying/who-wins-and-loses-from-the-remedies-to-googles-ad-tech-monopoly/\" rel=\"noopener noreferrer\" target=\"_blank\">Who wins and loses from the remedies to Google’s ad tech monopoly</a></li><li><a href=\"https://digiday.com/media/google-rolls-out-pay-value-ai-licensing-program-to-publishers/\" rel=\"noopener noreferrer\" target=\"_blank\">Google Rolls Out Pay Value AI Licensing Program To Publishers</a></li><li><a href=\"https://blog.google/products-and-platforms/products/shopping/google-shopping-updates-holiday-shopping/\" rel=\"noopener noreferrer\" target=\"_blank\">Boost your holiday sales with these agentic commerce updates</a></li></ul><p><br></p><p><strong>Find So This Happened...</strong></p><p>Subscribe to the newsletter: <a href=\"https://lnkd.in/gURXag5C\" rel=\"noopener noreferrer\" target=\"_blank\">https://lnkd.in/gURXag5C</a></p><p>LinkedIn: <a href=\"https://www.linkedin.com/company/atonik\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/atonik</a></p><p>Contact: hello@atoniknexus.com</p><p><br></p><p><br></p>","author_name":"Atonik"}