{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a50ecc7e8973e4a61743879/6a8c93b8dfad1fa03c99a8b5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Discord Ties Ad Payouts to Player Actions, TikTok Tests Payments Inside DMs, MPA Strikes an AI Deal With ByteDance, Club and Bilibili Bet on the Paying Fans and Asia's Telcos Bundle AI Into Mobile Plans","description":"<p>This week on So This Happened, Jess and Nathalie break down Discord's new outcome-based advertising model and what TikTok's move into in-app payments means for creator commerce. Plus: the Motion Picture Association's AI copyright deal with ByteDance, two very different plays for the creator economy's paying fans from Club and Bilibili, and why Asia's telcos are betting on bundled AI.</p><p><br></p><p><strong>Nathalie</strong>: <a href=\"https://www.linkedin.com/in/nathalielethbridge/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/nathalielethbridge/</a></p><p><strong>Jess</strong>: <a href=\"https://www.linkedin.com/in/jessicacarlin/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jessicacarlin/</a></p><p><br></p><p><strong>Find So This Happened...</strong></p><p><strong>Subscribe to the newsletter</strong>: <a href=\"https://lnkd.in/gURXag5C\" rel=\"noopener noreferrer\" target=\"_blank\">https://lnkd.in/gURXag5C</a></p><p><strong>LinkedIn</strong>: <a href=\"https://www.linkedin.com/company/atonik/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/atonik/</a></p><p><strong>Contact</strong>: hello@atoniknexus.com</p><p><br></p><p><strong>Resources</strong>:</p><p><br></p><ul><li><strong>Discord Adds Lower Funnel With Outcomes Push</strong>: <a href=\"https://digiday.com/marketing/discord-adds-lower-funnel-with-outcomes-push/\" rel=\"noopener noreferrer\" target=\"_blank\">https://digiday.com/marketing/discord-adds-lower-funnel-with-outcomes-push/</a></li><li><strong>Tiktok Explores Expanding In Stream Payment Options: </strong><a href=\"https://www.socialmediatoday.com/news/tiktok-explores-expanding-in-stream-payment-options/828350\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.socialmediatoday.com/news/tiktok-explores-expanding-in-stream-payment-options/828350</a></li><li><strong>Motion Picture Association Inks AI IP Protection Deal With ByteDance: </strong><a href=\"https://www.hollywoodreporter.com/business/digital/mpa-inks-ai-video-ip-protection-bytedance-1236675016/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.hollywoodreporter.com/business/digital/mpa-inks-ai-video-ip-protection-bytedance-1236675016/</a></li><li><strong>Club Kick Stake Founders Creator Monetization Platform</strong>\t<a href=\"https://www.tubefilter.com/2026/08/18/club-kick-stake-founders-creator-monetization-platform\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tubefilter.com/2026/08/18/club-kick-stake-founders-creator-monetization-platform</a></li><li><strong>After becoming China’s answer to YouTube, BiliBili has its eyes on the rest of the world</strong>\t<a href=\"https://www.tubefilter.com/2026/08/20/bilibili-china-youtube-west-expansion-plan/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tubefilter.com/2026/08/20/bilibili-china-youtube-west-expansion-plan/</a></li><li><strong>Asia’s telcos bundle AI into mobile plans. Will it pay off? </strong>https://www.techinasia.com/asias-telcos-betting-ai-payoff-unclear</li></ul>","author_name":"Atonik"}