{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a50ecc7e8973e4a61743879/6a84713f9cb9faa61ae3592a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Australia Charges Big Tech to Fund Local News, AppLovin Challenges Google and Meta in Performance Advertising, Disney Brings Fan Content Into Disney+ and Hulu, and more","description":"<p>In this episode of So This Happened..., hosts Jess and Nathalie cover Australia's new News Bargaining Incentive, which charges Google, Meta, TikTok and LinkedIn a share of ad revenue to fund local news, Dentsu's CHARAMO platform for building and licensing AI-driven brand characters, Disney's new content deals with TikTok and iHeartMedia, AppLovin's rise from mobile-gaming ad seller to a real rival to Google and Meta in performance advertising, and Perplexity blocking Time's paid AI-answer placements as deceptive.</p><p><br></p><p><br></p><p><strong>Nathalie</strong>: <a href=\"https://www.linkedin.com/in/nathalielethbridge/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/nathalielethbridge/</a></p><p><strong>Jess</strong>: <a href=\"https://www.linkedin.com/in/jessicacarlin/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jessicacarlin/</a></p><p><br></p><p><strong>Find So This Happened...</strong></p><p><br></p><p><strong>Subscribe to the newsletter</strong>: <a href=\"https://lnkd.in/gURXag5C\" rel=\"noopener noreferrer\" target=\"_blank\">https://lnkd.in/gURXag5C</a></p><p><strong>LinkedIn</strong>: <a href=\"https://www.linkedin.com/company/atonik/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/atonik/</a></p><p>Contact: hello@atoniknexus.com</p><p><br></p><p><strong>Resources:</strong></p><p><br></p><ul><li><a href=\"https://www.news.com.au/finance/business/media/labor-push-to-make-social-media-companies-cough-up-to-be-introduced-into-parliament/news-story/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Labor Push to Make Social Media Companies Cough Up to Be Introduced Into Parliament</strong></a></li><li><a href=\"https://jp.ibtimes.com/dentsu-launches-charamo-ai-platform-yoshimoto-linked-flipples-debut-103596\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Dentsu launches CHARAMO AI platform with Yoshimoto-linked Flipples debu</strong></a><strong>t</strong></li><li><a href=\"https://www.marketingdive.com/news/disney-tiktok-partner-on-content-sharing-as-creators-fuel-fandom/827054/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Disney TikTok Partner on Content Sharing as Creators Fuel Fandom\t</strong></a></li><li><a href=\"https://www.hollywoodreporter.com/business/digital/disney-hulu-video-podcasts-iheartmedia-hey-jonas-1236670102/?_bhlid=a454ec97891461a9c98419dcec8b87187904dfb7\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Disney Doubles Down on Video Podcasts, Inks Streaming Deal With iHeartMedia</strong></a></li><li><a href=\"https://www.adexchanger.com/marketers/applovin-wants-to-persuade-the-world-that-its-ad-platform-is-the-real-deal/?oly_enc_id=0595B2366667H0E\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Applovin Wants to Persuade the World That Its Ad Platform Is the Real Deal\t</strong></a></li><li><a href=\"https://digiday.com/media/perplexity-blocks-times-ads-served-to-ai-agents-calling-them-deceptive/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Perplexity Blocks Times Ads Served to AI Agents Calling Them Deceptive\t</strong></a></li></ul>","author_name":"Atonik"}