{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a50ecc7e8973e4a61743879/6a71e66f6af4dfc9187b000c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Time Turns Bot Traffic Into Revenue, EU AI Act Gets Real, Gap Turns Staff Into Creators, Kaon Personalises the Video Itself, and Roblox Signs a Music Catalogue Deal","description":"<p>In this episode of So This Happened... Time magazine sells sponsored content directly to AI bots, the EU AI Act's transparency rules coming into force from 2nd August, and Gap opening its creator programme to employees. Jess and Nathalie also dig into Kaon's platform that generates a different video story in real time for each viewer, and Roblox's catalogue deal with independent music distributor Too Lost .</p><p><br></p><p><strong>Nathalie</strong>: <a href=\"https://www.linkedin.com/in/nathalielethbridge/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/nathalielethbridge/</a></p><p><strong>Jess</strong>: <a href=\"https://www.linkedin.com/in/jessicacarlin/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jessicacarlin/</a></p><p><br></p><p><strong>Find So This Happened...</strong></p><p><br></p><p><strong>Subscribe to the newsletter</strong>: <a href=\"https://lnkd.in/gURXag5C\" rel=\"noopener noreferrer\" target=\"_blank\">https://lnkd.in/gURXag5C</a></p><p><strong>LinkedIn</strong>: <a href=\"https://www.linkedin.com/company/atonik/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/atonik/</a></p><p><strong>Contact</strong>: hello@atoniknexus.com</p><p><br></p><p><strong>Resources:</strong></p><p><br></p><ul><li><a href=\"https://digiday.com/media/time-has-started-serving-ads-to-ai-bots/\" rel=\"noopener noreferrer\" target=\"_blank\">https://digiday.com/media/time-has-started-serving-ads-to-ai-bots/</a></li><li><a href=\"https://digital-strategy.ec.europa.eu/en/news/ai-omnibus-enters-force\" rel=\"noopener noreferrer\" target=\"_blank\">https://digital-strategy.ec.europa.eu/en/news/ai-omnibus-enters-force</a></li><li><a href=\"https://www.retaildive.com/news/gap-inc-opens-creator-influencer-program-staff-employees/826238/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.retaildive.com/news/gap-inc-opens-creator-influencer-program-staff-employees/826238/</a></li><li><a href=\"https://www.pymnts.com/news/artificial-intelligence/2026/kaon-uses-ai-to-build-a-different-video-story-for-every-viewer/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pymnts.com/news/artificial-intelligence/2026/kaon-uses-ai-to-build-a-different-video-story-for-every-viewer/</a></li><li><a href=\"https://www.tubefilter.com/2026/07/28/bbnos-roblox-conerts-too-lost-music-licensing-rights/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tubefilter.com/2026/07/28/bbnos-roblox-conerts-too-lost-music-licensing-rights/</a></li></ul><p><br></p><p><strong>Atonik's Two Tier Internet Series: </strong></p><ul><li><a href=\"https://futureweek.com/the-two-tier-internet-when-ai-agents-became-the-new-gatekeepers-of-commerce/\" rel=\"noopener noreferrer\" target=\"_blank\">https://futureweek.com/the-two-tier-internet-when-ai-agents-became-the-new-gatekeepers-of-commerce/ </a></li><li><a href=\"https://futureweek.com/strategy-in-a-two-tier-internet-how-you-actually-compete-when-discovery-splits-in-two/\" rel=\"noopener noreferrer\" target=\"_blank\">https://futureweek.com/strategy-in-a-two-tier-internet-how-you-actually-compete-when-discovery-splits-in-two/</a></li><li><a href=\"https://futureweek.com/the-two-tier-internet-how-the-holiday-season-showed-shopping-is-changing/\" rel=\"noopener noreferrer\" target=\"_blank\">https://futureweek.com/the-two-tier-internet-how-the-holiday-season-showed-shopping-is-changing/ </a></li></ul><p><br></p><p><br></p><p><strong>Timestamps:</strong></p><p>00:08 Introduction</p><p>01:24 Time Has Started Serving Ads To AI Bots</p><p>10:27 AI Omnibus enters into force</p><p>19:41 Gap Inc. opens creator program to employees</p><p>25:54 Kaon Uses AI to Build a Different Video Story for Every Viewer</p><p>32:08 After hosting another hit concert, Roblox gets more music rights for creators</p>","author_name":"Atonik"}