So This Happened... is the weekly podcast on the business of content, commerce, and technology, hosted by Jess Carlin and Nathalie Curtis Lethbridge.
Each week we find the stories that slipped past the news cycle and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it.
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