Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.
In Episode 3, “Marking their own homework,” we sit down with Elizabeth Donovan of Acxiom to dig into why brands can't just lean on digital out-of-home or rely on offers alone anymore, it's about testing, learning, and getting creative across the full path of purchase. Meet your customer where they are, and let first-party data do the rest.
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