He's sat across from billionaires who told him the same secret, every time. From Singapore's former Foreign Affairs Minister, George Yeo, to comedy legend Kumar and many more, Russian YouTuber, Max Chernov, has spoken to them all. He unpacks building a 500,000-subscriber strong following, staying Russian during the war, chasing Donald Trump as a dream guest, and launching The Backstage Circle, a private membership for business owners and investors across Asia.
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Folklory
What do you give the person who has everything? A Folklory! Their memories, their stories, exactly the way they said it, pressed into something you can listen to forever.
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(00:00) Intro
(03:16) Max's First (Failed) YouTube Experiments
(05:27) Finding the \"Global Mobility\" Niche
(06:59) Why People Crave an Outsider's View of Their Country
(08:57) Expanding Beyond One Country
(10:37) The Deliberate Style: Walking Instead of Sitting Down
(13:33) Feeling Like Part of the Community
(15:43) Was Max Always This Outgoing?
(17:07) Does the Camera Unlock Something in Him?
(19:49) What Max Actually Dislikes About Singapore
(23:03) Life Before Singapore: Eight Countries and Counting
(24:09) What Does \"Home\" Really Mean?
(27:58) How Living Everywhere Changed His Perspective
(31:50) Saying \"I'm From Russia\" Since the War Began
(34:06) Reassessing Russian Identity During Wartime
(39:42) How He Started Hanging Out With Billionaires
(41:53) What Actually Makes Billionaires Different
(45:00) Lessons From Billionaires He's Applied to His Own Business
(46:19) Building Rapport With Different Kinds of Guests
(51:16) Should Billionaires Even Exist?
(56:44) What Really Motivates Max
(1:00:16) His Dream Guest: Trump or Elon Musk
(1:02:30) The Spike Ball Community Story
(1:06:49) Accused of Being Paid by the Singapore Government
(1:07:08) What's Next for the Channel
(1:12:11) Inside the Backstage Circle
(1:17:43) One Shiok Thing
(1:24:49) Post-Interview Reflections
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