Welcome back to Well Played: Conversations on Marketing and Brand, the Australian marketing podcast where Esther Kelleher and Kate Ware unpack the biggest shifts shaping marketing strategy, consumer behaviour, brand building and modern business.
This week, we're asking a provocative question:
As AI makes everything faster, is slowing down becoming the ultimate luxury?
In this episode, Esther and Kate explore the growing movement towards slow living, analogue experiences, human craftsmanship and intentional brand building, asking whether authenticity, originality and genuine human connection are becoming the new markers of luxury.
✨ The rise of slow living in an AI-powered world
✨ Claude AI, ChatGPT and Shopify AI
✨ Flamingo Estate's incredible brand story
✨ Lucy Folk's approach to luxury branding
✨ The origins of the Slow Movement
✨ Etsy's brilliant \"Shop Other Jeffs\" campaign
✨ Why great brands create rituals, not just products
The conversation begins with reflections from the opening of Nyaal Banyul Geelong Convention and Event Centre, where every detail, from Indigenous food suppliers and procurement to architecture, ceramics and storytelling, demonstrates what happens when a brand is built around values rather than trends. Esther and Kate also discuss the work of chef Amanda Garner, whose expertise in native ingredients and regional food culture helped shape the venue's culinary experience.
If you're interested in marketing strategy, consumer behaviour, branding, digital culture, nostalgia marketing, experiential marketing and customer experience, subscribe to Well Played: Conversations on Marketing and Brand.
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