{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a2a118432e30dceaf3dc9f5/6a3ce3af0ad47435745616b8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Community, connection & the return of brand experiences","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a2a118432e30dceaf3dc9f5/1782375184398-71e92aca-94ce-4acb-8dd7-7122a4ec3745.jpeg?height=200","description":"<p>Are we entering a new era of experiential marketing?</p><p>In Episode 3 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware explore why consumers are craving real-life connection, why community is becoming increasingly important and why brands are investing heavily in experiences again.</p><p>This week we discuss:</p><p>✨ The return of experiential marketing</p><p>✨ Community versus audience</p><p>✨ The Lip Liner Index and changing consumer behaviour</p><p>✨ Creator-led entertainment and niche communities</p><p>✨ Coachella's brand activations</p><p>✨ Mecca at the Australian Open</p><p>✨ Frank Green's personalised vending machine experience</p><p>✨ Mastercard's frictionless retail activation</p><p>✨ Dirty Darlene and AI-powered creator marketing</p><p>✨ Why belonging and emotional connection remain powerful drivers of brand growth</p><p>Whether you're a marketer, founder, business owner or brand leader, this episode is packed with insights on marketing strategy, consumer behaviour, community building, experiential marketing and customer experience.</p><p>Esther brings a much lighter moment to the conversation with <a href=\"https://www.tiktok.com/@noodlesthepoochx?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\">Corporate Canine Noods,</a> a creator account proving that even dogs can become brands.</p><p>Follow @wellplayedpod and subscribe wherever you listen.</p><p><br></p>","author_name":"Conversations on Marketing and Brand"}