{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a2a118432e30dceaf3dc9f5/6a3465494a187774acb5bb9d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Apple's Colourful Comeback and Spotify's Viral Disco Ball and why authenticity still wins","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a2a118432e30dceaf3dc9f5/1781818590049-c2683070-ea14-4e54-b8d2-51952388f7b9.jpeg?height=200","description":"<p>In Episode 2 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware explore authenticity, personal branding, creator-led marketing and the long game of building brand trust.</p><p>This week we discuss:</p><p>✨ The upcoming Discovering the Impressionists exhibition at The Geelong Gallery</p><p>✨ Michelle Obama's appearance in Australia and authentic leadership, brought out to Australia by the <a href=\"https://thegrowthfaculty.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Growth Faculty.&nbsp;</a></p><p>✨ The LinkedIn algorithm and personal brand development</p><p>✨ Why marketing is a long-term strategy</p><p>✨ <a href=\"https://www.instagram.com/osher_gunsberg/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Osha Günsberg </a>and authentic content creation</p><p>✨ Apple's colourful new laptop launch, NEO,&nbsp; and their customer/creator ‘review’ led marketing strategy</p><p>✨ Spotify's disco ball rebrand and the power of nostalgia marketing</p><p>✨ Community versus audience and why brands need two-way conversations</p><p>If you're interested in marketing strategy, digital marketing, personal branding, consumer behaviour, creator culture and brand leadership, this episode is for you.&nbsp; Leave us a review and share it with fellow marketers, founders or business owners.</p><p>Follow us on Instagram and TikTok: <strong>@wellplayedpod</strong></p><p>We'd love to hear from you:</p><ul><li>What's your earliest Spotify memory?</li><li>What brands are doing authenticity well?</li><li>Are you building your personal brand on LinkedIn?</li></ul><p><br></p>","author_name":"Conversations on Marketing and Brand"}